2020 Giveaway Marketing Prediction and Social Trends 2020 Giveaway Marketing Prediction and Social Tr | Page 3

How AI Will Change the Face of the Internet AI has the potential to change the face of the internet, and potentially to completely destroy it. Often, you hear leading thinkers like Elon Musk talk about the threat of AI. Stephen Hawking famously said that AI could be the worst event in civilization, and that it might spell the end of the human race! All this might have you picturing such things as Skynet and Hal from 2001 Space Odyssey. But that’s probably not what they’re talking about. Those science-fiction horrors are examples of what you would call “General AI”. That is essentially AI designed to completely replace a human, which we haven’t come all that close to creating yet. The closest thing to this is DeepMind, which still isn’t likely to pass the Turing Test. What these great thinkers are talking about on the other hand – most likely - is the power of machine learning and narrow AI to completely transform the economy, the web, and what it means to be human. Will Ai Totally Destroy Internet Marketing Let’s imagine how AI might impact on internet marketing for a moment. Currently, the best way to ensure your content gets seen is to write lots of high quality articles or posts, and then to share them to a blog. Artificial Intelligence in Digital Marketing of the 5 G Paradigm Shift But what if an AI could write an article better than you could? This isn’t hypothetical – it’s something that has already been achieved in several instances. What would take a human an hour to write would take an AI a fraction of a second. And that would mean it could flood the web with new content – doubling or tripling its size overnight. Page 2