2020 BBB serving the Heart of Texas Annual Report 2020 | Page 15

Building Better Businesses

Helping businesses be better means finding out what businesses need today and connecting them with resources that address those needs . In 2019 , BBB surveyed Accredited Businesses about what mattered most to their growth and how we could help .* To access your benefits , visit your BBB Accredited Business Hub on bbb . org .
Construction and Remodeling
Building Trades
Professional Services
Top Three Industries of Respondents
20.69 %
16.09 %
7.47 %
Both 59.03 %
Who are your customers ?
Consumers 29.96 %
Businesses 11.01 %

99 % of Businesses have fewer than 100 Employees

Top Things BBB Could Do Better to Support Accredited Businesses
Advertising bbb . org Higher Google Ranking More Media exposure Resources and Education Improve BBB Search

67 % said increasing the credibility of their business was the most important reason they became BBB Accredited

Biggest Topics of Interest
Attracting New Customers Improving Customer Service Business Ethics Integrating Social Media , Digital Marketing Marketing and Branding
* Surveyed 348 BBB Accredited Businesses
HOW WE HELP BUSINESSES BE BETTER
Enhances Online Reputation
Robust BBB Business Profiles , new tools to garner customer reviews , in-depth resolution assistance and access to BBB decals , certificates , dynamic seals and other marketing tools means managing your online reputation with BBB provides peace of mind .
Supports Healthy Business Growth
BBB provides education and resources to improve your business like free workshops , an archive of business-focused newsletters , magazines and exclusive discounts on health care and other services .
Drives Customers to Accredited Businesses
BBB invests in advertising campaigns annually to drive consumers to bbb . org to find their next great marketplace interaction . While consumers are on bbb . org , unique Accredited Business tools like paid listings and Request-a- Quote enhance your exposure on BBB Search .
Personalized Consultative Business Support
Whether online , in person or over the phone , BBB serves as a leading resource for business owners . Accredited Businesses receive support from local representatives and frequent communication on how to use your benefits of accreditation .