2019 US Spa Industry Study 2019 US Spa Industry Study | Page 61

The Questionnaire
The questionnaire for the 2019 Industry Study was based on the questionnaire used for the 2018
Industry Study. This was to ensure continuity and consistency with the 2010, 2011, 2012, 2013,
2014, 2015, 2016 and 2017 U.S. Spa Industry Studies. The questionnaire was developed in
consultation with ISPA and refined through expert review and in-house testing of the structure and
routing of the questionnaire.
As in the previous Industry Studies, the final version of the questionnaire comprised two main
parts. The first part focused on collecting the information necessary to estimate the key statistics
per spa establishment, i.e. revenues, visits and employment. This section also asked spas about
their 2018 profit percentage.
The second part of the questionnaire asked respondents to provide information on the operational
aspects of their spa establishment, under the following headings:
• Staff compensation and benefits
• Product offering: Core spa services
• Retail products and revenues
• Spa offerings in 2018
• The availability of cannabidiol offerings in 2018
• Online booking features in 2018
• Market trends
• The respondent’s view on the next big new trend that will shape the U.S. spa industry
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 60