2019 US Spa Industry Study 2019 US Spa Industry Study | Page 60

Survey Methodology
A large-scale quantitative survey of spa establishments was undertaken to collect the information
required to estimate the key statistics for the ISPA 2019 U.S. Spa Industry Study. The full survey
was launched in January 2019 and completed in April 2019.
The survey questionnaire was divided into two main parts. The first part asked respondents to
provide details for each of the ‘Big 5’ key statistics, including 2018 revenues and visits and
employment levels in 2019.
The second part sought information on operating characteristics of spas, such as core spa
services and compensation of employees. Spas were also asked about their service offerings in
2018, whether they had cannabidiol offerings in 2018, online booking features available in 2018
and recent trends in their experience of key indicators, i.e., visits, client spending, revenues, hiring
and profitability.
Contact details for spas invited to participate in the survey were obtained from the ISPA database
of spa locations, containing information on over 10,500 contacts.
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 59