2019 US Spa Industry Study 2019 US Spa Industry Study | Page 53

Geography of the Spa Industry: Distribution of Spa Types by Region
The distribution of spa types by region in 2018 shows little change from the historic
pattern.
Compared to the general population, resort/hotel spas are more heavily concentrated in the South
West region; 39% of such spas are located in the South West, i.e., over two times the region’s
19% population share.
The regional distribution of day spas more closely follows the general population; such spas
typically serve the population living in the areas where they are located.
The map of spa establishments by region is shown on page 53. Key ratios by region are shown in
the table on page 54.
Distribution of spa types by region
Population
All
22
6
10
18
18
25
19
5
14
21
21
19
North East
South East
Other
North Central
26
4
11
14
18
27
South Central
North West
Resort/Hotel
Day
Introduction
20
Industry Size:
Performing Strongly
7
40
11
60
Spa Services
and Facilities
South West
39
6
20
18
25
0
7
23
18
20
6
80
Spa Industry
Profile
100
Technical Appendix
Page 52