2019 US Spa Industry Study 2019 US Spa Industry Study | Page 52

The Big 5: Composition by Spa Type
The composition of various size indicators by spa type varies according to differences
between spas in key ratios such as average revenues and visits.
While they account for 9% of locations, resort/hotel spas account for almost one-fifth of total spa
industry revenue (19%) and 18% of employment. The contrast reflects the larger scale of
resort/hotel spas compared to the industry averages for revenue and employment.
Day spas account for 70% of total revenue, compared to 79% of locations. This is because spend
per visitor in the day spa sector ($86) is below the industry average ($97).
Composition by spa type
Employment
71
Visits
18
79
10
13
9
Day
Resort/Hotel
Revenue
70
Locations
79
0
Introduction
19
10
20
Industry Size:
Performing Strongly
30
40
9
50
Spa Services
and Facilities
60
70
Spa Industry
Profile
80
Other
11
12
90
100
Technical Appendix
Page 51