2019 US Spa Industry Study 2019 US Spa Industry Study | Page 50

Key Ratios
Key size indicators vary by type of spa. As in previous years, average revenues and visits
per resort/hotel spa are higher than for day spas.
The key size indicators are shown for the main spa types in the Key Ratios table on the following
page. For comparability with previous studies, floor space ratios are also shown.
Also shown are revenue ratios, including revenues per visit and per employed person.
Resort/hotel spas generate higher average revenues per visit ($145) compared to day spas ($86).
Reflecting their larger average size, revenue per resort/hotel spa ($1.81 million) was
approximately 2.5 times the average for day spas ($728,000). Similarly, average total
employment per resort/hotel spa (35.6) is more than twice the day spa average (15.4).
Average revenue by type of spa
All
$826,000
Day
$728,000
Resort/Hotel
$1,806,000
Other
$756,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000 $1,200,000 $1,400,000 $1,600,000 $1,800,000 $2,000,000
Note: The key ratios by spa type should be interpreted with caution. They are estimates based on a sample of spa
establishments and will therefore be subject to variability from sampling error. Special care should be taken in making
comparisons with previous Spa Industry Studies as the estimates in those previous reports will also exhibit variability due to
sampling error.
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 49