2019 US Spa Industry Study 2019 US Spa Industry Study | Page 34
Massage Treatments Offered
Spas offer a wide range of massage treatments. On average, spas offer six of the massage
treatments listed in the chart below.
Almost all spas which provide massage treatments offer deep tissue/sports (97%), followed by
Swedish (87%), pregnancy (86%) and reflexology (70%). Regardless of spa type, the majority of
spas also offer couples (64%), stone (63%) and aromatherapy (61%) massages. Thai (21%) and
Shiatsu (18%) are less frequently found.
The main variations by type of spa are as follows:
•Couples – available in 93% of resort/hotel spas compared to 62% of day spas
•Aromatherapy – available in 87% of resort/hotel spas compared to 58% of day spas
•Thai – cited by 44% of resort/hotel spas versus 18% of day spas
•Stone – mentioned by 81% of resort/hotel spas compared with 61% of day spas
Massage treatments offered
Deep tissue/sports
97
Swedish
87
Pregnancy
86
Reflexology
70
Couples
64
Stone
63
Aromatherapy
61
Thai
21
Shiatsu
18
Other
12
0
10
20
30
40
50
60
70
80
90
100
Percent
Base: Spas offering massage treatments.
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 33