2019 US Spa Industry Study 2019 US Spa Industry Study | Page 34

Massage Treatments Offered Spas offer a wide range of massage treatments. On average, spas offer six of the massage treatments listed in the chart below. Almost all spas which provide massage treatments offer deep tissue/sports (97%), followed by Swedish (87%), pregnancy (86%) and reflexology (70%). Regardless of spa type, the majority of spas also offer couples (64%), stone (63%) and aromatherapy (61%) massages. Thai (21%) and Shiatsu (18%) are less frequently found. The main variations by type of spa are as follows: •Couples – available in 93% of resort/hotel spas compared to 62% of day spas •Aromatherapy – available in 87% of resort/hotel spas compared to 58% of day spas •Thai – cited by 44% of resort/hotel spas versus 18% of day spas •Stone – mentioned by 81% of resort/hotel spas compared with 61% of day spas Massage treatments offered Deep tissue/sports 97 Swedish 87 Pregnancy 86 Reflexology 70 Couples 64 Stone 63 Aromatherapy 61 Thai 21 Shiatsu 18 Other 12 0 10 20 30 40 50 60 70 80 90 100 Percent Base: Spas offering massage treatments. Introduction Industry Size: Performing Strongly Spa Services and Facilities Spa Industry Profile Technical Appendix Page 33