2019 US Spa Industry Study 2019 US Spa Industry Study | Page 30

Types of Services Offered
The main services provided by spas are massage services (95%) and skin care services
(88%), followed by body services (61%) and salon services (48%). That picture is unchanged
from previous Industry Studies.
The range and mix of services offered varies by type of spa. Reflecting their larger size, resort/hotel
spas typically offer a wider range of services; an average of 5.8 types of services compared to 3.6
among day spas.
Body services are available in almost all resort/hotel spas (98%) compared to 56% of day spas and
65% of spas in the combined other spa category. Salon services are available in 87% of
resort/hotel spas compared with 45% of day spas.
In addition to their core spa and salon services, many spas offer their visitors a diverse range of
treatments and programs. Hydrotherapy services are offered by almost one in five spas (17%),
ranging from 39% of resort/hotel spas to 13% of day spas and 33% of establishments in the other
spa category.
Two in five spas (40%) said they provide fitness or sports services, including almost two in three
resort/hotel spas (65%) and 38% of day spas.
Complementary or alternative therapies or mind, body and spirit programs, such as acupuncture,
reiki and yoga, are available in 19% of spas, including 60% of resort/hotel spas and 13% of day
spas.
One in five spas (19%) said they offer healthy living programs (i.e., smoking cessation, weight loss,
etc.).
Almost one in 10 spas (9%) offer medically supervised services. Reflecting the medical spa effect,
such services are most often found in the other spa category (55%).
Types of services offered
Massage services
95
Skin care services
88
Body services
61
Salon services
48
Fitness or sports services
40
Healthy living programs 19
Complementary/alternative therapies or mind, body & spirit 19
Hydrotherapy
17
Medically supervised services
9
0
10
20
30
40
50
60
70
80
90
100
Percent
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 29