2019 US Spa Industry Study 2019 US Spa Industry Study | Page 29

Section 3: Introduction
In 2018, spas received an estimated 190 million client visits, an average 8,550 per spa
establishment. This section describes the facilities and services that spas offered to their
clients.
This section presents the Industry Study findings for the following topics:
• The core types of services offered by spas and average prices per service
• The treatments that spas provide, with further detail on massage services and
complementary/alternative or mind, body and spirit programs
• Whether CBD (cannabidiol) offerings in place in 2018
• The retail element in spa facilities – range of product types and average value of purchases per
guest
• Revenue from sales of gift cards
• Offerings in place in 2018
• Online booking features in place in 2018
Average number of spa client visits per spa
All 8,550
Day 8,480
Resort/Hotel
12,450
Other
6,210
0
Introduction
2,000
Industry Size:
Performing Strongly
4,000
6,000
Spa Services
and Facilities
8,000
10,000
Spa Industry
Profile
12,000
14,000
Technical Appendix
Page 28