2019 US Spa Industry Study 2019 US Spa Industry Study | Page 20

Recent Demand Trends by Spa Type
The survey results for recent demand trends by type of spa are shown in the table overleaf
and summarized below.
The main point to note is that on each of the indicators considered, more spas said they
were experiencing an increase rather than a decrease compared to the same period 12
months previously.
Spa visits
In the six months from September 2018 to March 2019, resort/hotel spas were most likely to report
an increase in spa visits, with almost two in three (66%) saying visits were up compared to fewer
than one in two day spas (45%). Among day spas, 13% said visits had decreased, giving a
positive net balance of +32% of spas reporting increasing rather than decreasing levels of visits.
The net balance in the resort/hotel sector was higher, at +53%.
Client spending per visit
Within both the day spa and resort/hotel spa sectors, large majorities said that client spending per
visit had increased in the six-month period from September 2018 to March 2019; 69% of day spas
and 76% of resort/hotel spas. Among day spas, just 2% said spending per visit was decreasing,
giving a positive net balance of +67%. At +66%, the net balance in the resort/hotel sector was
almost identical.
Revenues
A broadly similar picture was apparent in respect of revenues. In the day spa sector, 70% said
revenues had increased while just 7% reported a decreasing trend, giving a positive net balance
of +63%. Within the resort/hotel sector, 78% reported an increasing trend while fewer than one in
five (16%) said revenues were decreasing, giving a net balance of +62%.
Staffing levels
The majority of day spas (71%) said that their staffing levels had remained unchanged in the six
months to March 2019 compared to the same period in the previous year. One in five (20%) said
they were increasing staffing levels while 9% reported a reducing trend, giving a net balance of
+11%. In the resort/hotel sector , spas were also more likely to say that their staffing levels were
unchanged (43%). A little under one in three resort/hotel spas (31%) said they had increased
staffing levels compared with 26% reporting a decreasing trend, giving a net balance of +5%.
Staffing issues, including unfilled positions and compensation levels, are examined in greater
detail in the Compensation Report, published separately.
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 19