2019 US Spa Industry Study 2019 US Spa Industry Study | Page 15

Average Spa Revenue Per Visit
The average revenue per visit in 2018 is estimated at $96.5, an increase of 3% on the 2017
out-turn.
The 3% increase in the average spa revenue per visit reflects the faster pace of revenue growth
(+4.7%) when compared with the increase in revenues (+1.6%).
Average spend per visit also varies by spa type, ranging from $86 for day spa visits to $145 for
resort/hotel visits. Compared to 2017, day spas are estimated to have seen a 2.5% rise in average
revenue per visit with resort/hotel spas gaining a 3.1% increase.
The average amount that clients spend when they visit a spa is influenced by a range of factors,
including the mix of services and treatments that clients purchase and the pricing of those services
in a competitive market. Nonetheless, it can be seen from the historical trend that the per-visit
average has been moving in a broadly upward direction. Since 2014, spa revenue per visit has
averaged growth of 2.3% per annum.
Average revenue per spa visit ($)
$100
$95
$90
$85
$80
$75
$70
$65
$60
$55
$50
$84.9
$74.2
$79.0 $80.4
$85.6 $85.3 $85.7 $87.2
$89.4 $88.2
$90.7 $91.3
$93.7
$96.5
$64.1
$60.7 $62.5
1999 2001 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Spa revenue per visit
$160
$141
$140
$120
$100
$145
$117
$97
$94
$122
$86
$84
2017
$80
2018
$60
$40
$20
$0
Introduction
All
Day
Industry Size:
Performing Strongly
Spa Type
Spa Services
and Facilities
Resort/Hotel
Spa Industry
Profile
Other
Technical Appendix
Page 14