2019 US Spa Industry Study 2019 US Spa Industry Study | Page 47

Online booking features
All Day Resort/Hotel Other
88% 89% 87% 82%
Ability to book an appointment online 66% 69% 49% 58%
Ability to share treatment or therapist
performance when booking online 63% 66% 54% 54%
Automated text message appointment
reminders 48% 46% 52% 59%
Ability to change or cancel an appointment
online 47% 46% 40% 60%
Post appointment electronic surveys to
gather guest feedback 35% 35% 32% 35%
Automated email appointment reminders 25% 26% 24% 20%
None of the above 12% 11% 13% 18%
2.8 2.9 2.5 2.9
One or more online booking features
Booking features mentioned (% of all spas):
Average number of features per spa
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 46