2019 US Spa Industry Study 2019 US Spa Industry Study

Spa Offerings or Activities in 2018 All Day Resort/Hotel Other Social media promotions 79% 83% 68% 59% Loyalty program 67% 74% 51% 39% Spa memberships 61% 66% 46% 40% Guest referral incentives 59% 63% 23% 55% New employee training opportunities 57% 55% 78% 58% New or revised standard operating procedures 55% 56% 64% 48% Promotions targeting men 55% 60% 45% 29% New spa menu 44% 40% 68% 57% Promotions targeting athletes 40% 46% 26% 9% Partnership with another business within your community 36% 36% 51% 24% Marketing video promoting the spa and/or spa treatments 29% 27% 53% 28% New spa branding 25% 24% 33% 27% Expansion of spa workforce 24% 21% 47% 31% Partnership with a philanthropic organization 24% 22% 46% 20% Spa renovation 22% 20% 43% 21% Expansion of existing spa 11% 7% 34% 17% Other 2% 2% 2% 4% None of the above 0% 0% 1% 1% Introduction Industry Size: Performing Strongly Spa Services and Facilities Spa Industry Profile Technical Appendix Page 44

2019 US Spa Industry Study 2019 US Spa Industry Study | Page 45