2019 US Spa Industry Study 2019 US Spa Industry Study | Page 43

Gift Card Revenues
Over nine in 10 spas (91%) said they sell gift cards, ranging from 95% of day spas to 91% of
resort/hotel spas and 61% of the other spa category. Among those spas, gift-card sales
averaged $85,200, representing 10% of their total revenues in 2018. That equates to an
industry-wide total of $1.69 billion, accounting for 9% of total spa industry revenue.
Among the 91% of spas offering gift cards, the average gift card revenue per spa is estimated to
vary from $72,600 in the combined other spa category to $82,200 in the day spa sector to
$124,100 among resort/hotel spas.
Focusing on those spas that offer gift cards, the revenues generated from gift card sales
accounted for 10% of total revenues, on average, ranging from an average of 11% among day
spas to 7% in the resort/hotel sector.
At the overall industry level, the grossed-up revenues from gift card sales are estimated to
contribute 9% to total spa industry revenue. That proportion also varies by type of spa, being
highest in the day spa sector (11%).
All Day Resort/
Hotel Other
Yes 91% 95% 91% 61%
No 9% 5% 9% 39%
$85,200 $82,200 $124,100 $72,600
$1.69 $1.36 $0.22 $0.11
Spas offering gift cards 10% 11% 7% 10%
Total spa industry
revenue 9% 11% 6% 6%
Gift cards sold in the
spa
Gift Card Revenues
Average per spa offering
gift cards
Total industry gift card
revenues ($ billion)
Percent of revenue
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 42