2019 US Spa Industry Study 2019 US Spa Industry Study | Page 25

Looking Ahead
Survey respondents were asked to say what they think will be the next big new trend
that will shape the U.S. spa industry.
The main message is that for many respondents, wellness has moved beyond being a trend
and is now, to a considerable extent, how the spa industry sees its role: providing services
that are part of a healthy lifestyle that focuses on self-care, prevention, managing stress,
anxiety and pain, nutrition and keeping mind and body in balance. So, diet counselling,
fitness, meditation, sleep therapy, mindfulness, energy work, movement (Pilates/Tai Chi)
and other therapies and services are becoming important aspects of the business. However,
beauty and luxury/pampering still remain a prominent feature.
Within the wellness theme, the main trends mentioned by spas were as follows:
CBD/Cannabidiol products and treatments. Overwhelmingly the biggest trend, cited by 43%
of respondents, either solely or in concert with other trends. Respondents noted the growing
number of CBD products and treatments. Retail is also growing fast. CBD is now used in
isolation tanks, for pain relief, massage therapy etc.
Alternative, complementary treatments. Salt was cited most often, but other treatments
mentioned included: float tanks, cryotanks, LED, oxygen, zero gravity, infrared sauna, forest
bathing, halo therapy, Balneology (Waters of Nature), crystals, sound therapy, acupuncture,
Reiki and metaphysical treatments, meditation, mindfulness, mind-body, sleep therapy.
Massage. Continues to be very important with new therapies, ‘gadgets’ and technologies,
sometimes in combination with CBD oil. However, getting trained staff is an issue.
Tailored. Customized, personalized ‘human touch’ treatments; targeted and results driven.
Other trends mentioned included:
Technology. Greater use of technology in treatments, both beauty and wellness. Also to
improve operational and customer service functions, such as online booking, administration,
customer information and to help mitigate staff shortages.
Express. Shorter treatments for time-constrained customers.
Mobile and in-home services. Bringing the treatment to the customer in their offices and
homes. Retailing products and packages (advice/products) that customers can take home.
Skincare continues to be a major area with new products and technologies.
Organic, natural and vegan products and treatments.
Market expansion. Targeting new customer groups, in particular men, but also athletes,
couples, oncology patients, groups, Gen Z.
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 24