2019 BBB serving the Heart of Texas Annual Report Annual Report 2019 Board-WEB | Page 10

BRAND REACH
In 2018, your BBB focused its efforts on
encouraging communities to use trustworthy
businesses through targeted ad campaigns
and unique partnerships. BBB increased
participation in its educational programs designed
for children by partnering with several local
organizations. Additionally, BBB made updates
and improvements to bbb.org including redesigned
Business Profiles and debuting Near Me search
pages. Since the redesigned website launched in
late 2017, it continues to drive traffic, enhance SEO
and improve the user experience.
2018 REVENUES, EXPENDITURES
AND NET ASSETS*
REVENUES
Membership dues
Project revenue
Building fund donations
Interest
Other
Net assets released from restriction
Total revenues Unrestricted Temporarily
Restricted $10,011,039
$599,554
-
$44,473
$178,489
$72,766
$10,906,321 -
-
$72,766
-
-
$(72,766)
$0 -
-
-
-
-
-
- $10,011,039
$599,554
$72,766
$44,473
$178,489
-
$10,906,321
EXPENDITURES
Business and consumer programs
Management and general
Total Expenditures $9,370,851
$1,041,206
$10,412,057 -
-
- -
-
- $9,370,851
$1,041,206
$10,412,057
$494,264 - - $494,264
$6,911,378
$7,405,642 -
- $4,000
$4,000 $6,915,378
$7,409,642
CHANGE IN NET ASSETS
NET ASSETS AT BEGINNING OF YEAR
NET ASSETS AT END OF YEAR
Permanently
Restricted
Total
*2018 unaudited year-end financials
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