2019 Appliance Repair Lead Generation Work Book 2019 Appliance Repair Lead Generation Work Book | Page 6

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Demographics
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Home Owner
35+ years old
Typically female occasionally male
Married with 2-3 kids
Head of household
$65K+ Annual Household Income
Family oriented
Reliable
Easily frustrated
Likes to please people & expects the same in return
Not handy
Likes gardening, crafting & arts
Lives in the suburbs - upper middle class neighborhood
Takes an interest in their community Pains & Frustrations
Appliance Not Working
Can't get an appliance repair company on the phone or to
return their call
Need to get appliance issue resolved
Too busy to deal with it
Worried that the situation at the house could be unhealthy
for family
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