2018 The Ally Challenge 2018 Title Sponsor Recap - The Ally Challenge | Page 8

BRAND ASSOCIATION
Globally recognized, trusted
and respected are all words
associated with the PGA
TOUR brand. Sponsorship of
the tournament provides Ally
with the unique opportunity
to align your brand with the
TOUR, which provides uplift
for you as an organization.
This affiliation can lead to
an increased willingness to
try, support or recommend a
particular product or service.
2018 THE ALLY CHALLENGE
ASSOCIATION W
SOURCE: SPORTS BUS
75%
MORE LIKELY TO
CONSIDER TRYING A PRODUCT