2018 The Ally Challenge 2018 Title Sponsor Recap - The Ally Challenge | Page 22

ANCILLARY COVERAGE
Beyond television, the overall
media footprint of The Ally
Challenge is both expansive and
impactful with coverage from
prominent national sites such
as PGATOUR.com, USATODAY.
com, Yahoo.com and ESPN.
com. There were over 2,600
clips that referenced The
Ally Challenge, producing an
estimated $9,048,402 in ad value.
The total number of impressions
generated across all media
platforms was over 186 million.
*Source - Cision/Vocus
*Source - The Nielsen Company
2018 THE ALLY CHALLENGE
TV
DIGITAL