2018 The Ally Challenge 2018 Title Sponsor Recap - The Ally Challenge | Page 20

ANCILLARY COVERAGE
As an official PGA TOUR Champions
event, Ally receives significant brand
name, messaging and logo exposure
through online media and peripheral
television coverage in association with
our partnership. Ancillary television
programming such as the Tune-
In promotion within Golf Channel’s
broadcast of the BMW Championship
provides valuable exposure for your
brand along with national promotions
that appear on Golf Channel
properties such as Morning Drive
and Golf Central. The Ally Challenge
received a total of 92 promotional
units leading up to and during the
week of the event which added an
estimated 5.0 Gross Rating Points
(6.0MM Household Impressions)
of exposure on Golf Channel.
B MW C H A M P I O N S H I P - 9/ 8
T UN E I N PROMOTI ON
2018 THE ALLY CHALLENGE