2018 RAM Rodeo Tour Marketing Yearbook short_marketing book single pages | Page 6

ROSS MILLAR
ENTERTAINMENT GROUP
CONNECTING BRANDS
TO COMMUNITY EVENTS
REPORT CARD
RAM RODEO TOUR
CASE IH ULTIMATE RODEO TOUR
EVENT ENGAGEMENT COMMUNICATIONS & MEDIA
196,000+
2,098
600
$277,836
461
11,335 4,532
33,754
1,227,427
7,816
102,400
343,330
6,200
10,059,223
Attendees
Athlete Registrations
Individual Competitors
Winnings Awarded
Volunteers
Volunteer Hours
FINANCIAL RESOURCES
Twitter Followers
Facebook Followers
Facebook Reach
Instagram Followers
Marketing Collaterals Printed
Page Visits Peak Month
E-Newsletter Subscribers
Local Media Impressions
(LOCAL)
$189,125
$64,150
RODEO DEMOGRAPHICS
Local Sponsorship
In-Kind Contributions
59%
41%
31%
69%
41%
32%
ECONOMIC IMPACT
(Ontario TREIM)
$15,139,662
$12,791,989
$7,008,046
$5,577,593
160
Total Spend
GDP
Labour Income
Total Taxes
New Jobs
Male
Female
Travelled less than 10KM
Travelled More than 10km
Brought children with them
Attending their first rodeo
2018 RODEO RAM RODEO TOUR
MARKETING CASE IH ULTIMATE RODEO TOUR
www.RossMillarGroup.com
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