2018 RAM Rodeo Tour Marketing Yearbook short_marketing book single pages

ROSS MILLAR ENTERTAINMENT GROUP CONNECTING BRANDS TO COMMUNITY EVENTS WELCOME RAM RODEO TOUR CASE IH ULTIMATE RODEO TOUR This year the RAM Rodeo Tour celebrated 21 years in Ontario with the most full and exciting schedule for cowboys, cowgirls, fans and sponsors! The 2018 season of the RAM Rodeo Tour was notably the strongest year in its history in Ontario. The Central Rodeo League had over 600 competitors in its rodeos (RAM Rodeo & Case IH Ultimate Rodeo) in each of the last 3 years. The RAM Rodeo Tour and Case IH Ultimate Rodeos presented 16 rodeos across province in 2018 alone, with 100% of the money staying within Ontario. The RAM Rodeo Tour and The Case IH Ultimate Rodeo Tour have become a family tradition with crowds of fans watching competitors face the distinct challenges, dangers and thrills of each of the traditional rodeo events: Bull Riding, Saddle Bronc Riding, Team Roping, Bareback Riding and Barrel Racing; and the RAM Rodeo Tour additional events of Junior Barrel Racing, Junior Steer Riding and Junior Pole Bending. With more athletes than ever before, the RAM Rodeo Tour provides a ﬁrst-rate chance to compete for championship buckles, prizes, and over $275,000 up for grabs throughout the season. Ross Millar Group (RMG) was formed to operate and promote the RAM Rodeo Tour in an effort to give more to the cowboys and cowgirls through competition and more cash prizing. RMG works to provide fans with an astonishing experience in the rural Ontario market. Our events are designed to support the local community groups that host each rodeo. Lions Clubs, Rotary Clubs, and other local community groups have all reaped the beneﬁts of successful RAM Rodeo Tour stops. RMG has specialized in large scale equine event management bringing the following shows to life across the country: RAM Rodeo Tour RMG Equestrian Can-Am All Breeds Equine Expo Case IH ULTIMATE Rodeo Tour The Royal Agricultural Winter Fair Invitational Rodeo HorsePower LIVE! Front Row Bleachers For more information on the Ram Rodeo Tour, visit ramrodeotourontario.com For information on all of RMG's event properties visit rossmillargroup.com 2018 RODEO RAM RODEO TOUR MARKETING CASE IH ULTIMATE RODEO TOUR www.RossMillarGroup.com 4

2018 RAM Rodeo Tour Marketing Yearbook short_marketing book single pages | Page 4