2018 RAM Rodeo Tour Marketing Yearbook short_marketing book single pages | Page 11

ROSS MILLAR
ENTERTAINMENT GROUP
CONNECTING BRANDS
TO COMMUNITY EVENTS
EDUCATION & TRAINING
BUILD A COWBOY
BUCKING HORSE SCHOOL
& HORSE BUCK OUT
Building Cowboys and Cowgirls for Rodeo
May 4-6 - Bucking Horse School May 12-13 - Bull Riding School May 19-20 – Roping School
The Build-A-Cowboy School is a comprehensive introduction into the sport of rodeo. The mission of the program is to give back to the
sport by creating a new generation of competitors for our Southern Ontario rodeo arenas.
The schools were designed for anyone wanting to learn the
skills of Roping, Bareback, Saddle Bronc, and Bull Riding
from learning to basics on the ground for beginners, to
addressing and fixing bad habits in more advanced riders.
This program was designed to offer a safe learning
environment with focus on rigging, riding and roping
techniques using specially designed machines along with live
cattle, horses and bulls that are good designed to learn on.
EVENT ENGAGEMENT
70 Attendees
$7.5K Sponsorship
50 Volunteer Hours
2018 RODEO RAM RODEO TOUR
MARKETING CASE IH ULTIMATE RODEO TOUR
www.RossMillarGroup.com
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