2018 Principal Charity Classic 2018 Title Sponsor Recap - Principle Charity Class | Page 8

BRAND ASSOCIATION
Globally recognized, trusted
and respected are all words
associated with the PGA TOUR
brand. Sponsorship of the
tournament provides Principal
with the unique opportunity
to align your brand with the
TOUR, which provides uplift
for you as an organization.
This affiliation can lead to
an increased willingness to
try, support or recommend a
particular product or service.
2018 PRINCIPAL CHARITY CLASSIC
ASSOCIATION W
SOURCE: SPORTS BUS
75%
MORE LIKELY TO
CONSIDER TRYING A PRODUCT