2018 Principal Charity Classic 2018 Title Sponsor Recap - Principle Charity Class | Page 20

ANCILLARY COVERAGE
As an official PGA TOUR Champions
event, Principal receives significant
brand name, messaging and logo
exposure through online media and
peripheral television coverage in
association with our partnership.
Ancillary television programming
such as the leaderboard update
within CBS broadcast of the FedEx
St. Jude Classic provides valuable
network exposure for your brand
along with national promotions that
appear on Golf Channel properties
such as Morning Drive and Golf
Central. Beyond television, the
digital footprint of the Principal
Charity Classic is both expansive
and impactful with coverage from
prominent national sites such
as PGATOUR.com, USATODAY.
com, Yahoo.com and ESPN.com
2018 PRINCIPAL CHARITY CLASSIC
TV
C B S - F E D E X S T. JU DE C L ASSI C - 6/ 10
LE AD E R B OA RD