2018 Principal Charity Classic 2018 Title Sponsor Recap - Principle Charity Class | Page 10
POWER OF OUR AUDIENCE
By sponsoring a PGA TOUR-
sanctioned event, Principal is
aligned with a property that
attracts an audience that is both
affluent and powerful. Specifically,
viewers of PGA TOUR Champions
events are 150% more likely than
the U.S. average to have a 401K
with value of $250,000 or more.
2018 PRINCIPAL CHARITY CLASSIC