2018 PPC Trends You Need to Know 2018 PPC Trends You Need to Know | Page 7

MORE AUDIENCE
TARGETING FEATURES
EXPANSION OF
CUSTOMER MATCH
TARGETING EASIER THIRD-
PARTY LIST
MANAGEMENT AUDIENCE
TARGETING
ADOPTION
Customer match is
audience targeting
based on your CRM
data. It allows you to
show ads based on
data about current
customers. One of the least used
features in AdWords is
the ability to use non-
Google third-party lists
in your PPC account.
This feature has more
than 92,000 audience
lists available to it.  Customer match is
audience targeting
based on your CRM
data. It allows you to
show ads based on
data about current
customers.