2018 PPC Trends You Need to Know 2018 PPC Trends You Need to Know | Page 2

In fast-moving technological industries, a lot can
change over the course of just one year. In PPC,
it's difficult to determine exactly how features will
evolve in 2018.
As we know PPC AdWords campaigns are highly
recommended in the digital marketing world, but
we have to be sure that we have an idea of what
works and what doesn’t work with this marketing
method – background knowledge is crucial here.
However, we think we can take you through what
we believe to be the top PPC Trends to know
about in 2018: