2018 NPW Outcomes Report NPW2018_OutcomesReport_Joomag - Page 9

REACHING NEW AUDIENCES, INSPIRING PREVENTION ACTION Reaching desired audiences requires pushing information to where these audiences can see it. By the same token, eliciting responses and engagement demands a degree of flexibility and ease. That’s why SAMHSA prioritized communicating about NPW using several digital tools and approaches. 2018 OUTCOMES REPORT 9