2018 NPW Outcomes Report NPW2018_OutcomesReport_Joomag - Page 27

2018 National Prevention Week Planning Guide and Resource Calendar A centerpiece product for NPW is the annual calendar, which was re- envisioned this year as the 2018 National Prevention Week Planning Guide and Resource Calendar. As in previous years, the calendar introduces the user to health observances and provides information on prevention and mental health resources. This year, SAMHSA elevated the calendar’s functionality as a planning tool by integrating quarterly checklists to support preparation for NPW, as well as designing space for taking notes when inspiration strikes. An explanation of this year’s Prevention Challenge, #DearFutureMe, includes one page for the user to write a #DearFutureMe letter and another for them to share with a friend or family for their own letter or picture. With a new standing format to keep the product visible on desk space, as well as engaging photos featuring diverse populations and actual NPW activities and participants, the 2018 NPW Planning Guide and Resource Calendar serves as a valuable tool for not only planning NPW events but also keeping a focus on prevention for the other 51 weeks of the year. The calendar was downloaded from the SAMHSA Store 111 times between December 2017 and June 2018, and more than 5,800 hard copies (out of 6,000 printed) were distributed at events such as SAMHSA’s Prevention Day or through individual requests to SAMHSA. Additionally, the calendar was honored with a National Association of Government Communicators (NAGC) 2018 Blue Pencil and Gold Screen Award, 2nd place in the Calendar category, and recognized as the April 2018 Strategic Communications Plan (SCP) of the Month by the ASPA SCP team. 2018 OUTCOMES REPORT 27