2018 NPW Outcomes Report NPW2018_OutcomesReport_Joomag - Page 13

#DearFutureMe PREVENTION CHALLENGE Overview A cornerstone of NPW this year was the 2018 Dear Future Me Prevention Challenge—a way for NPW partners, CSAP and SAMHSA grantees, states, communities, and the public to engage in NPW activities from February through May. The #DearFutureMe Prevention Challenge asked participants to write a letter to their future selves about how they are investing in their futures. Participants also could motivate others to take part. To generate interest early, SAMHSA produced one full- length promotional video and five “mini” versions featuring people of varying ages and ethnicities speaking to their older selves, each one spelling out the actions they are taking today to create a healthier tomorrow. Nearly 3,860 participants resulted in more than 18.7 million potential impressions across social media from February through May. • During NPW 2018 alone, the #DearFutureMe hashtag had 5.1 million potential social media impressions from 680 participants. • SAMHSA partners that participated included USAgov, which shares official U.S. government information and services on the Internet; the U.S. Department of Health & Human Services (HHS); the U.S. Department of Education; and the FDA’s Center for Tobacco Products. The NPW 2018 Prevention Challenge webpage featured details on this year’s interactive social media activity to tie local and individual prevention efforts to the larger NPW movement. Approximately 550 people visited the Prevention Challenge webpage, making it the 7th most visited page on the website. Visitors spent roughly two and a half minutes on this page, indicating a high level of engagement. 2018 OUTCOMES REPORT 13