2018 NPW Outcomes Report NPW2018_OutcomesReport_Joomag - Page 11

In 2018, people were paying attention to #NPW2018; the hashtag experienced more than 30.2 million potential social media impressions during the week itself.* #NPW2018 Twitter metrics from May 13–May 19 include: MENTIONS 600 TOTAL TWEETS 3,744 IMPRESSIONS 30.2 MILLION * It should be noted that National Police Week—which also uses #NPW2018—was the same week. During NPW, Prevention Week was mentioned more than 2,100 times. These mentions include references to National Prevention Week, Prevention Week, #NPW2018, and #DearFutureMe. TOP SOCIAL MEDIA ACCOUNTS MENTIONING NPW 1. @samhsagov 2. @fdatobacco 3. @nidanews 4. @cdcgov Social Media In 2018, people were paying attention to #NPW2018; the hashtag experienced more than 30.2 million potential social media impressions during the week itself.* 5. @ctdmhas 6. @afspnational 7. @USAgov 8. @nimhgov 9. @teenhealthgov 10. @nysoasas SAMHSA’s top NPW tweet earned 228 RETWEETS–an increase of 185 percent over the previous top NPW tw eet (80 retweets in 2016). 2018 OUTCOMES REPORT 11