Digital Mosaic
SPOTLIGHT:
USAGov Engagement
This year, we established a digital mosaic to display a collection of
all NPW social media posts that used the #DearFutureMe hashtag
on Twitter and Instagram. As images were added to the mosaic, they
filled in the 2018 NPW logo, representing the theme “Action Today.
Healthier Tomorrow.”
At Prevention Day in February, attendees were encouraged to draft
and share a letter to th eir future self about the prevention actions they
are taking today to create a healthier tomorrow. Attendees shared
their letters on their social media channels, and their posts were
provided in hard copy and displayed in the Prevention Action Center
at Prevention Day, as well as added to the online digital mosaic.
Did This Catch On? You Bet!
696
USERS
428
575
1,360
POSTS
789
575
8.3
MILLION
POTENTIAL
IMPRESSIONS
1.55 million
6.75 million
4.15
MILLION
POTENTIAL
REACH
USAGov has partnered with
SAMHSA for several years to
promote NPW. This year, USAGov
promoted the NPW Toolkit
materials and the #DearFutureMe
video challenge in English and
Spanish through social media
support on Facebook, Twitter, and
Instagram; email marketing; and
featured articles on USAGov and
GobiernoUSA.gov home pages. As
a result of their collaboration, more
than 128,000 USAGov supporters
were reached about NPW.
Thousands of people nationwide
had the opportunity to learn how to
take action today to enjoy healthier
and happier lives.
829,350
3.32 million
SAMHSA and its federal partner USAGov, the U.S. Department of Health & Human Services (HHS),
the U.S. Department of Education, and the FDA’s Center for Tobacco Products were the top influencers for this activity.
2018 OUTCOMES REPORT
15