About LTA For more than 50 years, the Louisiana Travel Association (LTA) has been providing more than 700 members from Louisiana’s tourism industry with valuable educational opportunities and affordable marketing programs, while also serving as the advocate, resource and voice for the statewide tourism industry. LTA “Educates” Education is an important part of LTA's mission, and we are committed to administering strong, comprehensive opportunities to further the industry. For more information about how LTA educates, please visit LTA.org/educate. Lt. Governor's Tourism Summit By far, the Lt. Governor's Tourism Summit is our top educational event each year. Members not only learn from each other regarding their tourism experiences, but the top educational speakers are flown in from all over the country to provide the latest seminars. Louisiana Tourism Leadership Academy Louisiana Tourism Leadership Academy (LTLA) brings together proven leaders who have made a positive impact on Louisiana’s tourism industry to impart, educate and train up-and-coming tourism leaders. New Member Resources As a new member to LTA, you will likely have some questions about the organization, Louisiana tourism in general and how to get involved. We've provided some helpful information in the “Educate” section of our website . LTA “Promotes” By buying cooperatively, LTA offers members significant savings on advertising, tradeshow and business items. While some programs restrict participation to LTA members, most are open to the general tourism industry. LTA specializes in consumer and trade programs, but, is not limited to these. New programs are always being added based on feedback from membership. Got a great idea? Submit it to Tiffany Schultz today. For more information about how LTA promotes, please visit LTA.org/promote. Marketing Plan Each year, LTA develops a cooperative buying program so members can market together for a stronger, unified effort. These options represent negotiated media buys for added value to members as well! Marketing Webinars LTA offers marketing webinars throughout the year on specific topics from the Marketing Plan to help you better understand the program. Webinars are free to LTA members. Inspiration Guide Produced in conjunction with the Louisiana Office of Tourism, the official Louisiana Inspiration Guide is the main fulfillment piece for inquiries at the state level. The guide is also distributed at welcome centers around the state for arriving visitors. Tradeshows There are plenty of opportunities within the marketing plan to attend tradeshows as part of the LTA delegation. Additionally, LTA attends many tradeshows on your behalf. Louisiana Culinary Trails The Louisiana Culinary Trails program has given culinary travelers something they can sink their teeth into. This program highlights the eight distinct culinary regions of the state through advertising, special events, social media and more.