2018 International Forest Industries December 2017 January 2018 | Page 6
ISSUE 60
DECEMBER 2017 / JANUARY 2018
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EDITORIAL
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2 Claridge Court, Lower Kings Road
Berkhamsted, Herts. HP4 2AF, UK Deck the halls … it’s that time of year and Santa
has been busy delivering to foresters
Editorial Director
John Chadwick
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Editor
Chris Cann
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Editorial Board
Dr Patrick Moore – Chairman and Chief
Scientist of Greenspirit (Canada)
Darren Oldham – Managing Director
Söderhamn Eriksson (UK)
Professor Piotr Paschalis-Jakubowicz –
Warsaw Agricultural University (Poland)
Mr Kim Carstensen
Director General
Forest Stewardship Council
Eduardo Morales
South American Forestry Consultant
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Plenty under the Christmas tree
I
t’s unlikely the Christmas tree industry is
making a major impact on raw material
purchases across the world, despite the
fortnight-long purge of Christmas tree farms.
But that doesn’t mean the festive period will be
a slow one for harvesters and wood processors. decided it is sick of treading water. While the
final numbers obviously aren’t in, the IMF is
expecting growth for 2017 of 3.5%, which is an
upward revision. Though still below pre-crisis
levels, growth for 2018 is expected to be higher
again at 3.6%.
The mood from the industry’s heavy hitters
as gauged by our Industry Voice feature in
this edition – we spoke to the world’s largest
suppliers of forestry kit who are strongly
leveraged to the sector – was overwhelmingly
positive. And this is reflective of the
conversations we’re having with companies of
all sizes. The optimism is mainly around the economies
of Europe and the largest in Asia, namely Japan
and China, while the US has been more recently
sluggish. This is, however, a case of other
globally significant economies taking their share
of the strain following something of a solo effort
from the world’s largest economy in the past
couple of years. The US, while not immediately
expected to perform strongly, is not in bad
health.
The health of the forestry sector is
fundamentally pegged to the health of the
world economy. We build homes, factories,
offices and other infrastructure when we have
money and saves our pennies when times are
tough. Coming out of the global economic crisis
in 2008, the conversations we were having
reflected incremental improvements off a low
base. Margins were tight and spending on
new technology as a means to increase those
margins was under intense scrutiny on the basis
a poor investment could spell the end of the
business.
That exceptionally tricky patch was expected
to last but a few years, however, an anaemic
US economy and political problems that
undermined growth in Europe meant this
unpleasant window was elongated. Following
two years of negative GDP growth in 2008 and
2009, China single-handedly pulled economic
progress back to over 4% in 2010 before a
prolonged period of growth around the 2.5%
mark. The International Monetary Fund (IMF)
over this period consistently downgraded
its forecasts – essentially downgrading its
downgraded numbers.
For the first time in a long time, this year feels
different.
Progress for the forestry industry feels more
significant led by a world economy that has
4 International Forest Industries | DECEMBER 2017 / JANUARY 2018
More importantly for our industry is how these
overriding numbers are translating through to
equipment sales. And, on this, I’m pleased to
say the anecdotal evidence is strong, with most
companies we speak to filling order books,
firming up market positions and preparing to
move into new markets globally.
As most of us look to take at least a few days
off over Christmas – the International Forest
Industries office will thankfully close its doors
from December 22 to January 2 – it will be
comforting to feel like the industry is recharging
its batteries ahead of an opportunity to fatten
margins and take on new challenges associated
with business growth, rather than simply taking
a breather from the ongoing fight for survival.
From all of us here at IFI, we wish you and your
families a safe and happy festive period!
Enjoy
Chris Cann