2018 BBB serving the Heart of Texas Annual Report 2018 Annual Report | Page 3

A LETTER
FROM THE
PRESIDENT
& CEO

Our BBB experienced another year
of advancement, brand development
and progress. In 2017, BBB continued
promoting marketplace trust in local
communities across our 105-county
service area. We changed our name to the
more inclusive BBB serving the Heart of
Texas. Throughout 2017, BBB continued
its commitment to helping BBB Accredited
Businesses succeed through innovative
strategies and engagement.
content to personal preferences and
interests. One example of the more
localized communications is Trust Talk
Magazine, a regionalized publication
exclusively for Accredited Businesses.
Additionally, BBB added even more
value to BBB Accreditation with new
digital engagement improvements. BBB’s
website bbb.org updated to a fresh, new
look designed to accommodate a growing
mobile audience. Our site’s new features,
including the new BBB Search, drive
traffic, enhance SEO and provide more
exposure for BBB Accredited Businesses.
In 2017, BBB also launched a new
consumer-facing digital marketing
campaign promoting resources to make
buying decisions easier. This campaign
expanded BBB brand awareness and drove
more people to bbb.org.
Also in 2017, BBB serving the Heart of
Texas raised over $9,000 from BBBs,
employees, and Accredited Businesses all
across the country to help those affected
by Hurricane Harvey. These funds directly
helped 70 families in the Texas Gulf Coast
area. Furthermore, with the support of
your donations, BBB waived three months
of BBB accreditation fees for Accredited
Businesses impacted by the storm.
In 2018, your BBB will continue to
find creative ways to promote you as a
BBB Accredited Business and establish
marketplace trust in the communities
we serve. On behalf of the BBB Board
of Directors, I am proud to present this
year’s Annual Report reflecting results of
our continued commitment to our BBB
Accredited Businesses who support our
mission of advancing marketplace trust.
Respectfully Submitted,
In June, your BBB headquarters moved
into a new state-of-the-art building in
Austin, Texas. Our new office provides
the space needed to keep growing and be
better equipped to continually serve you.
To improve communication with
Accredited Businesses, BBB implemented
a new communications strategy tailoring
BBB also launched Ethics in Action, a
program designed to encourage children
in grades 5-12 to use critical thinking
when facing ethical dilemmas they
witness every day. This program develops
the ethical business owners
of tomorrow.
Carrie A. Hurt, President & CEO
BBB serving the Heart of Texas
with offices in Austin, Bryan, Corpus
Christi, Fort Worth, Midland,
San Antonio and Waco
bbb.org 2