2018 Bass Pro Shops Legends of Golf at Big Cedar Lodge 2018 Bass Pro Shops Legends of Golf at Big Cedar | Page 8

BRAND ASSOCIATION
Globally recognized, trusted
and respected are all words
associated with the PGA
TOUR brand. Sponsorship
of the tournament provides
Bass Pro Shops with the
unique opportunity to align
your brand with the TOUR,
which provides uplift for
you as an organization. This
affiliation can lead to an
increased willingness to try,
support or recommend a
particular product or service.
2018 BASS PRO SHOPS LEGENDS OF GOLF AT BIG CEDAR LODGE
ASSOCIATION W
SOURCE: SPORTS BUS
75%
MORE LIKELY TO
CONSIDER TRYING A PRODUCT