ABOUT
JOOLA has dominated the professional table tennis scene in the United States for over 10 years. Partnering with North American Table Tennis( NATT) early on, JOOLA established a strong presence through the North American Tour and NATT‘ s flagship event, the North American Teams Championships. Each event in the Tour generally drew in 200 to 300 participants and showcased about 30 JOOLA tables, while the Teams event exposed the brand to nearly 1000 players, who competed on about 150 JOOLA tables. With each successful event, JOOLA grew its fan base and eventually became the most visible table tennis brand in US table tennis.
Beginning in 2012, JOOLA officially began a partnership with USA Table Tennis( USATT), the national governing body for table tennis. Through this agreement JOOLA became the Official Table Sponsor of USATT Tournaments, including the US Open and US National Championships. Held annually during the winter, the US Open attracts international players from all over the world, while the US National Championships is always filled with top US players competing for US titles every summer. Both competitions are major table tennis events in the US and are the association’ s two largest gatherings of the sport’ s enthusiasts nationwide. Both USATT and JOOLA are genuinely excited about this partnership and hope to further drive table tennis development in the US for generations to come!
HISTORY OF JOOLA
Founded in the 1950s and currently led by Michael Bachtler, JOOLA has a rich history as a leading brand in table tennis. Mr. Bachtler’ s vision for table tennis product innovation and technology has transformed the industry to where it is today and many professional players choose JOOLA because it is simply the best. With an extensive offering of tables, rackets, rubbers, and balls, JOOLA strives to provide the right equipment for every player. Above all, the brand is most famous for its tables, which have been regularly selected as the official table for many world competition events. Most notably, JOOLA served as the official table of the Olympic Games in Atlanta 1996, Sydney 2000, and Athens 2004. This fact alone demonstrates the level of respect and recognition that JOOLA has earned over the years. In just a few years JOOLA has mirrored its international success in North America, as the brand is currently involved with many of the continent‘ s major table tennis events. In Canada, JOOLA is an Official Table Sponsor of the Canadian National Team and supplies tables for Table Tennis Canada National Training Centre. In the US, JOOLA is the Official Apparel Sponsor of the US National Team, Official Table of the US Open and US Nationals, and Exclusive Equipment Sponsor for North American Table Tennis( NATT). As the popularity for the sport increases, so has the demand for JOOLA. Similar to its success in the professional market, JOOLA has also proven itself to be the brand of choice for many celebrities and high profile events on the recreational front. JOOLA is seen in movies, television, online, and in print media outlets
1979 Michael Bachtler begins his over 60-year stretch of running the company
2000 The JOOLA North American Tour begins through its ability to connect individuals and organizations from a variety of industries. Highlights since the launch of JOOLA in North America include projects with the HBO hit series Entourage, Paddle Jam, a celebrity and non-profit charity ping pong tournament based in Hollywood, and Topspin, an annual charity table tennis tournament and party hosted by leaders in the sports and entertainment industries to benefit charities focused on youth education. JOOLA’ s success in North America comes from its team of dedicated professionals. The staff‘ s collective experience as players, tournament operators, and equipment vendors is unparalleled anywhere else and the company has been able to service a wide range of customers and strengthen its presence in the US.
Here at JOOLA, we are excited to help find the Champion in You!
2006 JOOLA is launched in North America
2012 JOOLA partners with USATT
1952 Production of the first JOOLA table tennis tables in Germany |
1996 Official Olympic Table for Atlanta Olympics |
2000 Official Olympic Table for Sydney Olympics |
2004 Official Olympic Table for Athens Olympics |
2008 JOOLA acquires Amazon as a major customer |
WWW. JOOLAUSA. COM
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