2017 Principal Charity Classic 2017 Title Sponsor Recap - Principal | Page 10

POWER OF OUR AUDIENCE
RETIREMENT OR S
$250,00
250
By sponsoring a PGA TOUR-
sanctioned event, Principal is
aligned with a property that
attracts an audience that is
both affluent and powerful.
Specifically, viewers of PGA
TOUR Champions events are
150% more likely than the U.S.
average to have a 401K with
value of $250,000 or more.
159
PGA TOUR
MLB
Source: MR
Index vs. U.S.
2017 PRINCIPAL CHARITY CLASSIC