2017 Norwex Purpose Book AUS purpose_booklet_2017_flip | Page 18

Norwex History
Our Company Mission becomes:
2004
Bjorn Nicolaisen
Founder
1994
Little Pink Cloth
Norwex operations open
as Eidsvoll Miljoprodukter,
and the revolutionary
“cleaning without
chemicals” is born.
Debbie Bolton & Gerd
Doroshuk, Co-Founders
Improving quality of life
by radically reducing the use of chemicals
in personal care and cleaning.
Norwex Baltics
opens.
2008
1999
“Cleaning without
Chemicals” spreads to
Canada and adopts the
name Norwex Enviro
Products. Norwex is
short for “The Norwegian
Experience.”
2009
2007
Norwex introduces a new
microfibre with micro silver, and
its success pushes us to the
forefront of the industry.
Norwex
Australia
opens.
To better the quality
of and growing
demand for
microfibre, Norwex
opens its first
production facility
in China.