2017 ISPA U.S. Spa Industry Study Executive Summary | Page 3

EXECUTIVE SUMMARY
ISPA
2017
U.S. Spa Industry Study
promotions or events in partnership with a philanthropic organization (47%), discounts or promotions offered in
traditional social media sources (45%) and special promotions for customers giving positive mentions on social
media or business review sites (34%).
Looking ahead: Plans for 2017
When asked about their plans for 2017, almost all spas (95%) said they plan to add or create a range of
enhancements to their business. Most frequently, spas aim to expand the range of choices available to their clients.
Over three in four (77%) said they intend to add new treatment offerings while two in three spas (67%) said they will
introduce new product lines and 53% plan create a new spa menu.
Spas also plan on taking measures to ensure they have the capacity to take their business forward in 2017, with
65% saying they plan