2017 Development Partnership Overview | Page 5

In the battle for customers’ hearts and minds, Melbourne Festival gives you a competitive edge. By sharing in your target audience’s passion for the arts, you’ll have the opportunity to make deeper and more meaningful connections, ensuring your brand resonates at each stage of the journey from consideration to purchase to advocacy. Melbourne Festival can lend your brand authenticity and credibility with premium audiences, opening the door to long-lasting relationships that can’t be replicated by other forms of marketing investment. THIS IS YOUR MOMENT TO CONNECT. BE BOLD. BE DARING. BE EXTRAORDINARY. BE THERE. 5