Engaging National Collaborating Organizations and Their Audiences( continued)
Awareness Day media partner NBC4 Washington engaged its 10 NBCUniversal sister stations and 16 Telemundo stations in livestreaming the national event webcast. NBC4 Washington staff also actively promoted the national event through a digital strategy campaign, including a homepage takeover of the website, a social takeover on Facebook and Twitter, and PSAs featuring Michael Phelps and Allison Schmitt. For the second year in a row, NBC4 Washington morning anchor Aaron Gilchrist served as the national event host and moderator and was active on social media to promote the Awareness Day Washington, DC, event on May 4.
The Society of Clinical Child & Adolescent Psychology( SCCAP) provided a child psychologist to serve as a subjectmatter expert to field questions from audience members, both in person and online. SCCAP also promoted evidencebased prevention programs and techniques for assessing and understanding the behavioral and mental health of children and adolescents by hosting a webinar on May 5.
The American Psychological Association hosted a Twitter chat,“ Why Integrated Care Is Good for Children’ s Mental Health,” on May 1, 2017, which was co-hosted by SAMHSA, the American Academy of Child and Adolescent Psychiatry, the American Psychiatric Association, The Jed Foundation, the National Council for Behavioral Health, and ZERO TO THREE. The Twitter chat discussed how primary care and behavioral health providers, youth, and families can work together to integrate care for children’ s mental health and emphasized the benefits associated with a whole health approach. For more highlights of the discussion on Twitter, check out the Storify!
On the evening of May 4, the National Council for Behavioral Health hosted an opportunity for networking at a sponsor-supported reception for guests attending the Washington, DC, event. The networking reception allowed senior leaders from the primary care and behavioral health fields, youth, and families to come together to discuss the importance of integrated care and helped spread the message of help and hope to different audiences.
Thanks in large part to the national collaborating organizations, Awareness Day had a tremendous presence on social media, and the theme“ Partnering for Help and Hope” spread nationwide.
14 Partnering for Help and Hope