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Five C’s of Primary Care First Contact, and Continuing, Comprehensive, and Coordinated care of the individual in the Context of the family and community. FRONT ROW: Sharon Casapulla, Ed.D., director of education and research, RUSP; Bethany Heidenreich; Jennifer Reink, Marc Richards; and Randy Longenecker, M.D., assistant dean for rural and underserved programs. BACK ROW: Julius Musenze; Tim Law, D.O. (’94), M.B.A., associate director, RUSP; John Prokop; and Paul Landis.