national study
A national study by the Schapiro Group, an Atlanta-based market research
firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members.
When consumers know a business is a member of
the chamber, they are:
44%
more likely to
think favorably
of it
51%
more likely to
be highly aware
of it
When business decision-makers
believe that a business is a chamber
member, they are:
37% more
51% more
likely to
think favorably
of it
likely to be
highly aware
of it
58% more
59% more
likely to
think positively
of its reputation
likely to buy
goods & services
57%
more likely to
think positively
of its reputation
63%
more likely to
buy goods &
services
“When you join the
Chamber, your
organization enjoys
the ‘halo effect’ of
being part of the
area’s most powerful
voice for business.”
Tim Hyma
CEO
Sparta Area Chamber of Commerce
Your membership supports the Chamber’s continued, successful efforts to represent
the interests of business in the political arena and community programs
in order to create a strong economy.