2016 ISPA U.S. Spa Industry Study Executive Summary
This is a summary of the findings from the ISPA 2016 U.S. Spa Industry Study. The study was commissioned by
the International SPA Association Foundation and undertaken by PricewaterhouseCoopers Research to Insight
(r2i). The study presents a picture of the spa industry in 2015.
The industry in 2015: Forging Ahead
In 2015, the U.S. economy continued to expand. As measured by the Gross Domestic Product (GDP), the growth in
the level of economic activity nationwide averaged 2.4% in 2015, unchanged from the 2014 growth rate (+2.4%).
Personal consumption expenditure rose by 4.7% in cash terms and 2.8% after adjusting for inflation.
Similar to the national trend, the spa industry also experienced continued growth in 2015. Total revenue is
estimated to have increased by 5%, up from $15.5 billion in 2014 to $16.3 billion in 2015. The increase in spa
revenues was driven by a rising number of spa visits (+2.1%) combined with increased revenue per visit (+2.9%)
and expansion in the number of spa locations (+1.8%).
2014 (Year End)
2015 (Year End)
% Change
Revenue
$15.5 billion
$16.3 billion
5.0%
Spa Visits
176 million
179 million
2.1%
Locations
20,660
21,020
1.8%
$88
$91
2.9%
Revenue per visit
2015 (May)
2016 (May)
% Change
Total Employees
360,000
359,300
-0.2%
Full-Time
153,800
162,000
5.3%
Part-Time
164,500
157,800
-4.1%
Contract
41,700
39,500
-5.3%