Strategy 1.2
Reduce stigma associated with mental health, and with children and families
seeking mental health supports and services. Change the conversation to focus on
health promotion.
Tactic: Establish a project team for the stigma reduction campaign. The project team
will be responsible for defining scope of the effort, including hospital, Colorado,
and national presence. The team will determine evidence based approaches and
evaluations measures, as well as identify core messages. Additionally, the team will
secure necessary resources.
Tactic: Secure buy in to develop and lead internal hospital level mental health
education and de-stigmatization campaign. With support from hospital leadership,
and in in partnership with Employee Wellness and the comprehensive Healthy
Hospital Initiative, CHAI will develop and implement a hospital wide culture change
effort that emphasizes and reinforces the importance of a comprehensive approach
to health, integrating mental health into overall wellness. As part of this effort, the
PMHI Youth Action Board and PMHI Mental Health Family Advisory Council will be
mobilized to help drive stigma reduction and culture change efforts.
Tactic: Establish partnerships to develop and lead external mental health education
and de-stigmatization campaign. Partner with others (other Colorado hospitals, local
public health departments, community based organizations) to drive external public
awareness and education efforts. In addition to broadly targeting parents, caregivers,
and community providers serving youth, we will leverage the innovative work of the
PMHI Youth Action Board to drive a larger social media campaign and community
dialogue that engages youth in “normalizing” the importance of taking care of their
mental health.
Setting / Delivery Mechanism
Provider - Children’s Colorado team members will be engaged regarding
the importance of incorporating social-emotional development into overall
wellness, and will play a key role in driving the conversation with other
stakeholders – policymakers, media, payers
School - Children’s Colorado school nurse team as well as other school based
providers will be engaged regarding the importance of incorporating socialemotional development into overall wellness efforts.
Employer – Children’s Colorado’s incorporation of social-emotional wellness
into employee wellness and Healthy Hospital initiative can be used as a model
for other worksite wellness programs.
Home - Hospital and community based community health workers and
educators will be educated regarding the importance of incorporating socialemotional development into overall wellness efforts.
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