2016 Community Health Action Plan | Page 12

Strategy 1.2 Reduce stigma associated with mental health, and with children and families seeking mental health supports and services. Change the conversation to focus on health promotion. Tactic: Establish a project team for the stigma reduction campaign. The project team will be responsible for defining scope of the effort, including hospital, Colorado, and national presence. The team will determine evidence based approaches and evaluations measures, as well as identify core messages. Additionally, the team will secure necessary resources. Tactic: Secure buy in to develop and lead internal hospital level mental health education and de-stigmatization campaign. With support from hospital leadership, and in in partnership with Employee Wellness and the comprehensive Healthy Hospital Initiative, CHAI will develop and implement a hospital wide culture change effort that emphasizes and reinforces the importance of a comprehensive approach to health, integrating mental health into overall wellness. As part of this effort, the PMHI Youth Action Board and PMHI Mental Health Family Advisory Council will be mobilized to help drive stigma reduction and culture change efforts. Tactic: Establish partnerships to develop and lead external mental health education and de-stigmatization campaign. Partner with others (other Colorado hospitals, local public health departments, community based organizations) to drive external public awareness and education efforts. In addition to broadly targeting parents, caregivers, and community providers serving youth, we will leverage the innovative work of the PMHI Youth Action Board to drive a larger social media campaign and community dialogue that engages youth in “normalizing” the importance of taking care of their mental health. Setting / Delivery Mechanism Provider - Children’s Colorado team members will be engaged regarding the importance of incorporating social-emotional development into overall wellness, and will play a key role in driving the conversation with other stakeholders – policymakers, media, payers School - Children’s Colorado school nurse team as well as other school based providers will be engaged regarding the importance of incorporating socialemotional development into overall wellness efforts. Employer – Children’s Colorado’s incorporation of social-emotional wellness into employee wellness and Healthy Hospital initiative can be used as a model for other worksite wellness programs. Home - Hospital and community based community health workers and educators will be educated regarding the importance of incorporating socialemotional development into overall wellness efforts. 12