2015 Awareness Day Final Report | Page 2

10 YEARS OF PROMOTING A W A R E N E S S National Children’s Mental Health Awareness Day (Awareness Day) was created to shine a national spotlight on the importance of children’s mental health and reinforce that positive mental health is essential to a child’s healthy development. The Substance Abuse and Mental Health Services Administration (SAMHSA) first held the Awareness Day national event in response to requests by grantees who indicated that a national event would amplify and support the work they were doing at the community level. Ten years later, SAMHSA has answered that call, and the initiatives highlighted through Awareness Day continue to enhance the lives of the nation’s children and youth. Awareness Day is critical to opening dialogue and enhancing the lives of millions of children and families who experience mental or substance use disorders. Dozens of youth, young adults, and their families have movingly shared their stories on the Awareness Day national stage alongside federal agency and national organization leaders who work to strengthen children’s behavioral health services and supports. 2 NATIONAL CHILDREN’S MENTAL HEALTH AWARENESS DAY “We know how essential mental health is as a part of a child’s overall health, and it is so reassuring to know that SAMHSA has our back on this work.” — Chirlane McCray, First Lady of New York City Awareness Day Honorary Chairpersons like Cyndi Lauper, T. Berry Brazelton, Demi Lovato, Herschel Walker, Jamie Lee Curtis, Howie Mandel, Goldie Hawn, and the de Blasio family of New York City have brought national exposure to the issue of children’s behavioral health and helped move the needle on awareness and social inclusion. Likewise, grassroots efforts help communities connect with—and therefore better understand how to help— those who are dealing with mental and substance use disorders. Hearing the stories is so powerful. Meeting the people behind them is transformative. SAMHSA is incredibly proud of all that we have accomplished, along with our tremendous collaborating organizations, over a decade of educating our country that children’s mental health matters! 2015 FINAL REPORT 3