Broadcast and
Social Media Coverage
$270,180
Publicity value
230 6,333,132
Total broadcast viewership
Total number of
broadcast clips
INTEGRATING
Other media met with similar success. Outlets ranging from Politico to The Huffington Post, the Human Rights
Campaign Blog, The Hill, and 99.1 FM (CBS DC) also covered Awareness Day 2015, taking messages of behavioral
health integration, resilience, and recovery nationwide.
By encouraging individuals to post or tweet about #HeroesofHope in their communities over the last 10
years, the Campaign spread the word about children’s mental health awareness through Facebook, Twitter,
Instagram, Tumblr, and more.
Facebook’s “Safety” page, which covers topics ranging from cyberbullying to reporting online abuse,
shared the live Awareness Day national event webcast and encouraged participants to join the
conversation using #HeroesofHope. In May 2015, the Safety page had 1.2 million fans.
FOR IMPACT
2015 total media impressions
87+ million
Total WRC-TV media impressions
705,833
In 2015, Awareness Day commanded the attention of communities across the nation with more than 87 million
media impressions. The participation of new media collaborator WRC-TV aided in particularly robust numbers from
broadcast media.
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NATIONAL CHILDREN’S MENTAL HEALTH AWARENESS DAY
SAMHSA effectively connected with popular social media influencer accounts. Users engaged 116 times with
SAMHSA’s tweets mentioning singer Mary Lambert, NBC anchor Doreen Gentzler, and previous participant
Howie Mandel. WRC-TV and Lambert reached a combined 200,000 followers while mentioning SAMHSA and
using the #HeroesofHope hashtag.
Metrics
2014
2015
3,384,441
8,500,000
N/A
6,000
1,039
1,129
“Likes” for SAMHSA’s Facebook page
614
1,796
Facebook shares of The Jed Foundation’s HuffPost blog post
N/A
101
#HeroesofHope Twitter impressions on May 7
“Text, Talk, Act” participants
#HeroesofHope retweets
2015 FINAL REPORT
15